Social media campaign

ThanKai Chicken

An appetite-led social media system designed to help a food brand communicate consistently across a busy content calendar.

01 · Challenge

What the work needed to solve

Food content has to earn attention instantly while keeping every offer, product and brand message easy to recognise.

02 · Approach

WellMax developed a flexible visual direction using bold food imagery, high-energy colour, adaptable campaign layouts and multilingual communication.

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